Nicolas works with SME leaders when they need to clarify their positioning, identify new avenues for growth, or rethink how they approach their markets.
His approach combines strategy, marketing, positioning, branding, and business development to help organizations step back, better understand their environment, and make stronger strategic choices. His work includes value proposition development, growth strategy, go-to-market planning, customer experience, and the identification of new business opportunities.
Nicolas brings more than 25 years of experience in strategy, marketing, and communications. He has held management and leadership positions at Deutsch, Fido / Rogers, and HAVAS. Today, he advises SMEs and their leadership teams on strategic business and market issues.
Since 2021, Nicolas has also been a lecturer in the Department of Communication at Université de Sherbrooke. He holds a Bachelor of Business Administration with a specialization in Marketing from Université Laval, as well as certifications from Schulich ExecEd and the Open Data Institute.