Nathalie specializes in market development and growth management for SMEs. She supports them in their sales strategies focused on maximizing customer satisfaction and profitability. She advises them on their business development plans, their management of their brand portfolio and the implementation of differentiating marketing strategies to stimulate sales and remain competitive.
With over 25 years' experience in the consumer goods sector, Nathalie has held senior positions in the marketing departments of companies such as Lassonde, Bridor Canada and Bleu Lavande.
Nathalie holds a Bachelor of Science, Anthropology and Marketing from HEC Montréal.