Miel d'Émilie's story illustrates how a committed vision can be transformed into a successful, sustainable business. From a small-scale initiative, the company has structured its growth by diversifying its products, optimizing the management of its hives and focusing on short distribution channels. This approach has boosted the company's local impact, creating jobs, collaborating with restaurateurs and reaching out to consumers who are sensitive to "eating locally". With an authentic, educational brand image, the company promotes the essential role of bees in biodiversity. The benefits are many: economic performance, team pride and environmental responsibility aligned around a single project. A demonstration that growth and coherence can go hand in hand with a well-supported strategy.‍

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Listen to the interview with Pierre-Marc Doyon, General Manager at Miel d'Émilie, and George Sabbagh, Chief Operating Officer at Inno-centre, who highlight the benefits of focusing on one's carbon footprint in an entrepreneurial context.‍

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