- Senior business advisor | Multidisciplinary team
The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. – Winston Churchill
Robert Beaudoin has over 40 years of experience in the marketing, sales and communications sectors. He spent over 10 years in client-facing roles where he held management positions at companies that include Auberges des Gouverneurs, Air Canada, Quebecair, Atlific Inns and Bell Canada. He then worked at advertising agencies such as BCP, Ted Bates, Cossette, Morrow Group and Saatchi & Saatchi for a further decade.
Robert has been an entrepreneur since 1993. He was a shareholder and President of the Republik marketing agency from 2000 to 2015. He has delivered strategic marketing planning and business positioning mandates for clients that include Samcon, Proment, Camp St-Donat, BTLF, Bell Canada, Nurun, Groupe San Francisco, Hôtel Le Chantecler, Hôtel Le Méridien, Archambault Group, Les Ailes de la Mode, Moquin Ameublement and Natrel. He also worked on similar consulting services projects for the clients of advertising agencies that he collaborated with, including Air Canada Vacations, National Bank and Tourism New Brunswick.
Robert Beaudoin is currently Chair of the Alzheimer Society of Montreal’s Board of Directors. He has served on several other boards which include the Montreal Women’s Y Foundation, Serres Lefort and the Chamber of Commerce of Metropolitan Montreal. He is also passionate about sharing his extensive professional experience via teaching and conferences.
He specializes in:
- Brand positioning
- Product marketing strategy
- Sales strategy