Team

Pamela Rasey

  • Senior Business Advisor | Sector Team

We can succeed only by concert. It is not, “Can any of us imagine better,” but, “Can we all do better?” – Abraham Lincoln

Pamela Rasey is an international marketing, business development and sales expert. She launched her career in the US with the role of technical writer and quickly rose the ranks to hold sales and marketing manager roles at software companies, business solutions firms (Cincom) and e-commerce firms. Back in Canada, in 2001, she was appointed Marketing Director of Webraska Mobile Technologies for North America. This French company markets mobile navigation platforms. Ms. Rasey later co-founded Embrase, a consulting firm that develops and implements business development analysis methodologies. Embrase’s client base includes prestigious companies like Bell Canada, CGI, Nstein, PG Govern, Emergia Capital. Pamela successfully partnered with many businesses (both in-house and on a consultant basis) and boosted their business results: Telesystem, FARA (EU), iBwave, Bell Sympatico, Marcotte Systems, Stingray, etc. Ms. Rasey’s fields of interest include telecommunications, high-tech, manufacturing and on-board systems. Pamela Rasey has been a visiting professor in Marketing at the McGill University MBA program since 2012.

She specializes in:

  • Development of new markets
  • Market, competition and positioning analyses
  • Go-to-market strategies and tactics
  • Sales restructuring
  • Corporate identity
To contact me