- Senior business advisor | Sector Team
When negotiating, you need to remember that: “In life, you don’t get what you deserve, you get what you negotiate. — Chester L. Karrass (1994)
With a degree in Communication from Regiomontana University in Mexico, Manuel Ribeiro began his career in sales, marketing and communication at various Mexican companies, including CNN, where, as producer-coordinator in the news department, he dealt with challenges that instilled in him the thoroughness and energy that influence his work philosophy to this day. This fluently trilingual and multi-talented professional was then recruited by technology specialist Grupo Asercom, where, for 10 years, he held various positions, eventually reaching Sales Director. Among other achievements, he helped increase the number of employees from 35 to 350 and developed new strategic international partnerships for the company.
His primary areas of activity are:
- marketing strategies;
- international trade and import-export;
- setting up manufacturing operations in Mexico;
- market development and networking.