Keith Hunter

Winners don’t do different things, they do things differently – Shiv Khera

Keith Hunter is a senior manager and expert in digital marketing and merchandizing. In 1991, he launched his career at Chanel Canada. He focused on innovation and allowed the company to regain its status as the top perfume retailer in Canada. Subsequently, he worked at Canada Post, where he developed new client services that grew and diversified revenues. From 2003 to 2013, he was Senior Director, Marketing at RW&CO. During this time, he grew sales by 300%, strengthened the brand across Canada and brought the company into the e-commerce era. From 2013 to 2015, Rudsak profited from his expertise. As Vice President, Marketing & Merchandizing, he was tasked with quickly creating shareholder value. Through various strategies and new services, including digital, he increased turnover from $28 million to $80 million in 24 months. Over the past two years (2015-17), he oversaw the digital transformation of Freemark Apparel Brands, which put an end to three years of declining sales. Keith Hunter holds a BA from the University of Manitoba and an MBA from Dalhousie University.

He specializes in:

  • Value creation and growth acceleration
  • Digital transformation of businesses
  • Omnichannel approaches and client-centric business
  • Corporate identity and development of new sales channels


To contact me