Team

Alain Dumas

  • Senior Business Advisor | Sector Team

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new” – Socrates.


Alain Dumas is a bilingual senior manager who has built up over 30 years of experience in marketing, digital strategies, public affairs and retail operations in prestigious private retail companies that include L’Aubainerie, where he was Vice President of Marketing and Digital Strategy, and Sobeys. At Sobeys, he held several important management positions for almost three decades and implemented brand positioning and digital strategies. 

Alain is a skilled communicator who has produced and delivered a wealth of presentations for senior management throughout his career and was also invited to speak at conferences many times. Alain also successfully mobilized multisectoral teams in order to achieve the business objectives of the companies he represented. Furthermore, he possesses in depth knowledge of new digital business models and has demonstrated an innovative approach to marketing communications.

Areas of expertise:

  • Digital strategies
  • E-commerce
  • Public affairs
  • Data-centric communications and marketing (transactional and behavioural)
  • Strategic planning
  • Retail operations
  • Brand positioning (digital and traditional)
To contact me